With a mission to create immersive cultural experiences, Tropical Trekking is dedicated to promoting sustainable tourism and supporting local communities.
Tropical Trekking’s hard work was recently recognized with the Gold Award for Championing Cultural Diversity at the Responsible Tourism Awards in Southeast Asia 2024, a major milestone affirming their commitment to preserving and sharing Vietnam’s rich cultural heritage.
The Challenge
As they approached their 5th anniversary, Tropical Trekking recognized the need to assess their current journey and ensure future sustainability.
The team turned to the 2024 Impact Business Lab program to gain a clearer understanding of their strengths and areas for improvement. Through the program, they were able to utilize the Mission Capacity Assessment (MCA) toolkit. This step was crucial in evaluating their organizational structure and sharpening their focus on key elements like brand management, human resources, and mission alignment to address their problem statement below:
The Result
The MCA not only provided Tropical Trekking with a comprehensive overview of their operations but also gave them actionable insights to enhance their strategic planning. Armed with recommendations, they refined their model to maximize their strengths and address areas needing improvement.
With a renewed strategic focus, Tropical Trekking is poised for expansion, furthering its mission of sharing Vietnam’s cultural diversity with the world. Supported by the MCA’s findings, the team is ready to continue creating lasting positive impact on local communities while delivering unforgettable experiences for travelers.
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For more information, contact us at advisory@impactlink.asia
